Jane Deery
CEO/Owner
As CEO, Jane is responsible for overseeing all agency activities, partnerships and growth. She has over 30 years of experience in the evolving media world specifically in the luxury and premium space.
We are an independent, woman-owned, boutique media agency. Our clients know that our integrated media knowledge and personalized service sets us apart. We deliver comprehensive strategic media consulting, customized to service our client’s unique business needs.
Simply put, we build better media campaigns due to our winning “brandformance” approach that combines the art of strategy and the science of data. Our proof is our 40 years of success delivering exceptional outcomes for high-performing Brands.
Our relationships are built on the foundation of partnership (and trust) and it’s why our clients stay with us, grow with us, and come back to us.
Why Partner with Us?
We believe that brands are defined not only by what they say, but how and where they say it. As expert brand connectors, we create holistic campaign strategies that amplify brands in the context that matter
Experience
We are committed to senior-level talent
Quality
We staff all clients with a team of integrated media specialists, and we do not outsource any work
Transparency
Our independence = 100% transparency. No mark-ups, no hidden fees
Senior Leadership
McKenzie Larkin
EVP Director of Operations
McKenzie joined PGR Media 20+ years ago after stints in San Francisco with FCB and Boston with Arnold Worldwide. With experience across National, Regional and Local market clients, he has worked in the health care, finance, footwear, retail and beverage categories. In addition to leading media planning and buying teams, Mckenzie ensures the operations of the agency run efficiently and effectively for our employees and clients alike.
Regina Tarquinio
EVP, Managing Director
Regina is Managing Director of PGR with over 23+ years in media and advertising. Her agency experience includes Mullen and Hill Holiday. Regina has worked with Starwood Hotels, Celebrity Cruises, Azamara, Audley Travel, Boden, Chico’s, and Banfield Pet Hospital, a division of MARS. Before joining PGR 18+ years ago, Regina managed the Marshalls, HomeGoods and TJX Hispanic media accounts at Hill Holliday in Boston.
Desiree DiIeso
VP, Media Director
Desiree has spent 13+ years building successful Brand and Performance media campaigns for clients spanning various industries: Westin, Sheraton, Celebrity Cruises; Vera Bradley, Chico’s FAS, 7 For All Mankind; StriVectin, Sexy Hair; Neiman Marcus. Skilled across all media, Desiree’s unique ability is strategic vision for holistic multi-channel orchestration and execution.
Mike Rossi
Director of Measurement & Analytics
Mike has an acute understanding of the planning and execution process working across all channels from Brand to Performance. His gift for numbers and analysis coupled with a fierce curiosity, led him to focus on Analytics where he seamlessly integrates into teams, providing detailed analytics through integration of media and client data. Experience on Celebrity Cruises, Harry Winston, MCM, Hasbro, Kaplan University, Sonesta Hotels, Chiquita Banana, Alex & Ani, Wisdom Panel, and Banfield Pet Hospital.
Emily Greenhalge
Director of Digital
Emily joined PGR in 2017 from Havas Media and has over 12+ years of integrated digital experience. Her career began focusing on digital display and continued to hone her craft over the years expanding digital channel expertise and running the gamut of client goals from engagement to conversion. With a strong background in leading strategy and seamless execution, she brings with her experience working on clients such as McDonalds, Tyson Foods, Banfield Pet Hospital, and Starwood Hotels.
Rachel Santare
Director of Performance
Rachel joined PGR Eight years ago to provide integrated and digital first knowledge in strategy and execution. She started her career more than ten years ago at Havas Media, executing display and paid search programs. She is specifically focused on developing results-driven integrated media strategies for clients that are custom tailored to meet their goals. She brings experience working across Choice Hotels, Sonesta Hotels, Fidelity, Lands’ End, Banfield Pet Hospital, and Nantucket Hotels.
Ali Pliszka
Associate Media Director
Ali joined PGR seven years ago and provides experience with Video & Audio, including both Traditional TV/Terrestrial Radio as well as emerging Streaming tactics. Her knowledge and genuine curiosity for the space offer wholistic strategies tailored to meet specific client needs, reaching the ideal consumer through sight and sound. Ali has worked with Starwood Hotels, Hurtigruten Cruises, Chico’s, Santander, Lands’ End, Mercari, Alex & Ani, LingoKids, and Banfield Pet Hospital.
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What our clients say
We are collaborative partners that solve problems together, our clients' success is our success
Senior Manager
“PGR’s client team has met all business challenges with a level head as well as fresh and well-rounded perspective. They are an important asset and extension of our internal team because they can wrangle each part of our business and goals to deliver sound proposals that will bolster other parts of our business. The are integral to our success and we look at them as coworkers, not people who work at an outside agency.”
VP Brand & CRM
“And a BIG thank you to you and the whole team at PGR. You guys are a trusted, reliable partner and we all love working with you guys.”
Director, Global Brand Management & Marketing
“You have an amazing team at PGR and have made my life so much easier this past year. You are among the most talented media folks I have ever had the pleasure of working with and I have told everyone at Starwood how lucky we are to have you. You have brought new thinking, creativity, organization and fun to this account. I can’t say enough great things about PGR!”
Marketing Team
“PGR is collaborative, integrated and we appreciate the strategic thinking the team delivers.”
SVP, Customer Experience
“PGR truly stands out as a powerhouse in the field. Their impeccable insights, precise targeting and exceptional negotiation skills consistently yielded outstanding ROI."
CEO (on Earnings Call to Wall Street)
“We continue to successfully invest our marketing dollars into working digital and print media, which drove traffic and strong customer response. This effort contributed to double-digit growth in our overall customer files attributable to both our lapsed and new customer files as well as mid-single-digit increase in our active customer file.”
Get in Touch
Interested in joining our team or working together? Fill out a contact us form or send us an email at hello@pgrmedia.com
Find us at the office
27-43 Wormwood Street, #120
Boston, MA 02210